Just what are "Fruit Syrups"?

When a product claims to be made with 100 percent fruit, read the label. If it includes fruit concentrates, it basically includes straight-on, extracted sweeteners.

Food chemists process fruit juice until it is basically fruit-flavored sugar, and then reconstitute it. Fruit concentrate...is a euphemism for sugars.

Source: Real Food Has Curves; How to get off processed food, lose weight, and love what you eat by Bruce Weinstein and Mark Scarbrough